Data Analysis doesn’t have to be hard

market-analysisData analysis does not have to be hard. Although there are situations when elementary methods will no longer be sufficient, they are much less prevalent than you might expect. In the vast majority of cases, curiosity and a healthy dose of common sense will serve you well.

Simple is better than complex.
Cheap is better than expensive.
Explicit is better than opaque.
Purpose is more important than process.
Insight is more important than precision.
Understanding is more important than technique.
Think more, work less.

 

 

From: Data Analysis with Open Source Tools – Philipp K. Janert

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